Focus and Scope

Communicationis Mediorum et Turismi (CMT) is an academic journal focusing on interdisciplinary studies across communication, media, tourism, culture, and digital innovation. The journal aims to provide a scholarly platform for cross-disciplinary dialogue in communication studies, media and cultural studies, tourism, sustainability, and digital technology, to critically and contextually understand the evolving landscape of global tourism.

CMT explores how communication strategies and media practices influence tourist experiences, construct destination identities, and promote sustainable tourism through innovative and technology-driven approaches. It invites contributions analyzing the role of traditional and digital media in tourism promotion, intercultural communication in tourism encounters, and the transformative impact of digitalization on the tourism industry.

The journal’s scope includes (but is not limited to):

  1. Strategic communication in destination marketing and image management

  2. The role of public relations, branding, and tourism promotion

  3. Intercultural communication in tourist experiences and cross-cultural interactions

  4. Representations of tourism in traditional, digital, and social media

  5. Virtual tourism, technology-based travel, and immersive media (AR/VR)

  6. Cultural heritage communication and media’s role in preserving local identity

  7. Identity negotiation and communication practices in intercultural tourism

  8. Sustainability communication within the tourism industry

  9. Public awareness and education about eco-tourism through digital media

  10. Digital innovations in tourism communication (big data, AI, IoT, and digital platforms)

  11. The influence of travel influencers, bloggers, and content creators on tourist behavior

  12. Tech-driven communication strategies for smart tourism destinations